JD Custom Cleaning provides cleaning services to both residential and commercial clients in Charlotte, North Carolina (Ballantyne, South Park, Myers Park, Marvin, Weddington) and surrounding South Carolina communities (Clover, Fort Mill, Lake Wylie, Rock Hill, Tega Cay). JD Custom Cleaning turned to Sparkhead Studios when the business first started. The branding process began with a logo, then business cards, photography, postcards, and a Facebook page targeting affluent companies and homes starting at $400,000. The owner, Doreen Marsh, wanted to create materials that reflected quality, sophistication, and dependability. Having her name and professional headshot on the marketing materials implied her commitment to standing behind her business and the quality clients can expect from her company’s services.