Air Services of the Carolinas serves homeowners and businesses in both North and South Carolina, providing HVAC installation, maintenance, and repair services in Charlotte, Fort Mill, Lake Wylie, Rock Hill, Tega Cay, Steel Creek, Gastonia, York, Belmont, Stanley, Denver and surrounding areas. Sparkhead Studios was hired to help the company with developing a logo reflecting the areas they serve. In addition, Sparkhead Studios came up with the design and architecture for Air Service’s new website. Along with the logo and website, the HVAC business requested using a mascot to look similar to the owner’s dog, Shadow. The mascot, Shadow, was used throughout the website to reinforce and add lighthearted humor to the company brand.