The Importance of Effective Logo Design

Have you noticed that you can identify a business at a glance by seeing its logo, even if the company name isn’t included the logo? What do you think of when you see a bull’s eye or golden arches? You don’t have to hear or see the name “Target” or “McDonald’s” to identify the brand. It’s all because of their …

Templates vs. Custom for Website Design

Ready to proceed with a new website for your business? Once you have made the decision, one last question remains… Should I have a custom built website or design my own with a template? Which option is best for my business? What are the differences between template and custom website design? USING DIY TEMPLATES A common means to start a …

The Basics of Branding

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they …